picture of Miikka

HELLO, I'M MIIKKA
B2B go-to-market consultant for startups & growth companies

  • 7+ Years
  • 15 Projects
  • 12 Happy Clients

Companies I have worked with

What's GTM?

B2B Go-To-Market (GTM) is about combining sales, marketing, and smart tools to bring a new technology product to customers. It includes identifying your ideal customer, crafting the right marketing message to grab their attention, and choosing the best channels to deliver that message. The ultimate goal? To consistently generate new sales leads and onboard customers so they can experience the value of your product.

GTM Planning & Execution

  • Customer Discovery
  • ICP
  • Personas
  • Product Narrative
  • Value Prop
  • Messaging
  • Outbound
  • Inbound
  • Sales Process
  • Founder Led Sales

GTM Tooling Implementation

  • Pipedrive
  • Hubspot
  • Attio
  • Lemlist
  • Apollo.io
  • Leadspicker
  • LinkedIn
  • Google

Featured projects & writing

Nordic sales development

Creating pipeline in the Nordic markets for a consumer loyalty platform.

Details

International expansion planning

Researching TAM and import regulation of four markets for a space tech company.

Details

Customer discovery

Experimenting a sales-led GTM model for a modern data stack product.

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More projects and writing