picture of Miikka

HELLO, I'M MIIKKA
B2B startup go-to-market professional

  • 7+ Years
  • >20 Projects
  • 15 Happy Clients

Companies I have worked with

About Miikka

Passion for bringing great B2B software products to market. Roots in the Helsinki startup community. Currently GTM at Taito.ai, not available for projects.

What's GTM?

B2B Go-To-Market (GTM) is about combining sales, marketing, and smart tools to bring a new technology product to customers. It includes identifying your ideal customer, crafting the right marketing message to grab their attention, and choosing the best channels to deliver that message. The ultimate goal? To consistently generate new sales leads and onboard customers so they can experience the value of your product.

GTM Planning & Execution

  • Customer Discovery
  • ICP
  • Personas
  • Product Narrative
  • Value Prop
  • Messaging
  • Outbound
  • Inbound
  • Sales Process
  • Founder Led Sales

GTM Tooling Implementation

  • Pipedrive
  • Hubspot
  • Attio
  • Lemlist
  • Apollo.io
  • Leadspicker
  • LinkedIn
  • Google
  • Content

Past projects

Nordic sales development

Creating pipeline in the Nordic markets for a consumer loyalty platform.

Details

Building a GTM foundation

Laying the foundation for successful founder-led sales at an AI-enabled B2B SaaS startup

Details

Customer discovery

Experimenting a sales-led GTM model for a modern data stack product.

Details
See all projects