Sales automation for Speechly
Enriching the data of inbound sales leads for a voice recognition tech provider
Speechly develops speech recognition technologies that enables creation of voice interfaces for professional tools and services. The founder-led-sales team lacked the information to efficiently and smartly prioritize the incoming leads. Their challenge was the excessive time used on manually finding more information on the inbound leads to determine whether they reflected their Ideal Customer Profile (ICP) or not. Working as a team with another freelancer, Rasmus, we conceptualized and implemented an automation that enriches the incoming leads with the information needed to determine whether the incoming leads reflects their ICP or not, and whether its worth for the sales team to take action or not.
The new process allows the Speechly sales team to more efficiently prioritize incoming leads and act on the most potential ones without delay or risk of missing the opportunity.
"Rasmus & Miikka didn’t only deliver on the promised automations to boost our sales process but took a proactive approach to suggest improvements for our inbound sales playbook overall. I appreciated their proactive approach and can happily recommend their support to entpreneurs looking to boost their sales."
-Otto Söderlund, CEO and co-founder of Speechly
How did we achieve this?
Speechly had a Zapier process in play which automatically 1) adds incoming leads to Pipedrive, and 2) sends a Slack message about incoming leads. We implemented an extra step that automatically takes the known lead information (name, email, organisation) and uses that to find a matching profile from Apollo.io – once a match is found Apollo returns the chosen information (the image shows specific data we chose to return) which is then added to both Pipedrive and Slack.
- Pipedrive CRM inbound sales process planning
- Apollo.io lead data enrichment
- API integrations using Zapier (Slack, Pipedrive, Apollo)